"Monetisation is........ The Light at the End of a Very Long Tunnel!"
At last!, we have fantastic unique content both on the site & coming onstream regularly, we have a great links program linking with better sites all the time to improve our page rank, we have oooodles of traffic almost tripping over us to join our blogs, RSS feeds & Ezines. We have a site that we are really proud of.....BUT...we are not MAKING ANY MONEY!!.
How many times do you hear that complaint, I must read new forum threads about this very subject 2-3 times a week at least.
IF you are REALLY CREATIVE there are a multitude of different ways that you can monetise your website, blogs are not so easy & the type of monetisation does vary, but hopefully the end result will be the same.
"Monetisation is........ Show Me The Money!"
We have split the main monetisation options into two sets, the first set are what I would call the "A" category types, as they can be monetised as soon as you meet the minimum daily visitor numbers. We are currently operating all of these different options, but of all the options the online shop is by far the most profitable at this moment in time.
1st Monetising Tips:* PPC Advertising (pay per click)Google AdSense is the most popular option under this category, but there are also others. Basically you need to sign up with the network and paste some code snippets on your website - you need a minimum of 500 visitors a day to make any money from this, you also need readers who "linger" on your site, so it is much easier for a website to make money through this route than a blog, where the reader is far more "tech-savvy", and will never click the ads!.
* Direct Banner Advertising - Selling your own advertising space is one of the most lucrative monetization methods. First and foremost because it enables you to cut out the middleman commissions and to determine your own rates. The most popular banner formats on the web are the 728×90 leaderboard, the 120×600 skyscraper, the 300×250 rectangle and the 125×125 button.
Tip: We have introduced our own direct advertising system under the name of "Advertise With Us" ,which we offer for all T2 pages (directly linked to the navigation bar),as well as the banner ads, we also offer a full webpage option with a navigation bar header. Eventually we would like to see the majority of our site advertising this way.
*Affiliate Marketing - is a very popular practice on the Internet for both websites & blogs alike. Under this system you have a merchant that is willing to let other people (the affiliates) sell directly or indirectly its products and services, in exchange for a commission. Affiliates can send potential customers to the merchant using several tools, from banners to text links and product reviews. - Again like all of the monetisation tips, it's ALL RELATIVE TO TRAFFIC, if you have the visitor numbers it will work, if you do not, it will not work until you do!.
* Online Shop - we run an online-shop Chiang Mai Arts & Crafts that sells purely handmade products from the Chiang Mai Area of northern Thailand, this works perfectly for us, as we carry no stock, and just buy to order.
* Drop-Shipping - another option we might consider at a later date is "drop-shipping" whereby you can offer a very wide range of products to be sold through your website/blog, the customer transaction is done directly onto the drop shippers computer system linked to your own system, they carry the stock,they pack & ship & pay you the funds minus their commission. It needs further investigation, but it might be another opportunity to expand the ranges within the shop.
"Monetisation is........ Unlocking POTENTIAL & Turning it into REALITY!"
The second set are longer term opportunities based upon whatever direction we decide to go in once the visitor numbers are considerably higher.
2nd Monetising Tips:
* CPM (cost per mille) similar set-up to PPC(pay per click), but with this version you are paid a fixed amount per 1,000 clicks, the main criteria for this to work is high traffic sites, example: a blog that is paid $1 per CPM, has 100,000 pageviews a month would earn $100.
*Text Link Ads - not as popular as it used to be as Google has changed it's rules about "nofollow tags", many webmasters still use this type as it's un-obtrusive & can be sold either directly them selves or through "brokers".
* Monetization Widgets - The latest trend on the web are widgets that let you monetize your website. Some of these services operate under a PPC scheme, others behave like text link ads. The main benefit of this system particularly for blogs is that they work as web widgets, making it easier for the user to plug and play the service, without any other management input.
* Donations - placing a “Donate” link or button on a website/blog can be an efficient way to earn money, especially if your blog is on a niche where readers learn and gain value from your content.
* In-Text Advertising - sponsored links are placed inside your text,these links come with a double underline to differentiate them from normal links, and once the user rolls the mouse over the link the advertising will pop. Should the user click on it the site owner will make some money.
* Indirect Sales - Ebooks, hard books Perhaps one of the oldest money making strategies on the web, using a website to promote a related ebook is a very efficient way to generate revenue.
*Selling a Hardcover Book - many authors and journalists leverage their blogs or websites to sell copies of hardcover books. This is ok if you are ALREADY a celebrity or celebrity blogger or twitterer, but for you & me this is extremely difficult unless you are a naturally gifted writer.
Summary: We hope you have enjoyed our BRIEF summary of how to take your website/blog through the various stages of development, this is very much a simplistic overview, and we could have built many more pages about more complex tips & tricks, but IF you use what we have provided as a guide, you will not go very far wrong!, it's NOT brain surgery, the majority is just logic.
We would love to hear back from you, whether it's questions raised by our suggestions, or tips of your own to share with others, please just CLICK on the link below.
Welcome! I'm Kevin - This site is packed with really useful information not only about Chiang Mai but also about the other major tourist destinations in Thailand, we really hope you enjoy your visit, and please remember to bookmark our site for later reference!.
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I'm Kevin - This site is packed with really useful information not only about Chiang Mai but also about the other major tourist destinations in Thailand, we really hope you enjoy your visit, and please remember to bookmark our site for later reference!.