Our Basic SEO Tips

By | August 5, 2013

Our Basic SEO Tips starts at the assumption that you have already started building your website or blog, you have built several pages, but are currently not seeing the human traffic that reflects the hours of “graft” that have gone into your work to date.

This checklist is ideal if your site is around 30 pages, so it’s big enough to be starting to be seen by the search engines, but small enough if you discover that a little “corrective surgery” needs doing that you can correct it without too many heartaches & headaches. Our basic SEO tips will hopefully help you on your way without too much re-working of your site.

Basic SEO Tips

All the pieces of the puzzle are here,
we just need to fit them all together!!

1/ you initially decided upon the theme of your site.

2/ Keywords:
* What is your site about? Find a few keywords and phrases that you think describe your site and that people may actually enter into a search box on Google. If you pick very popular keywords and phrases, you might be disappointed. Millions of people will search for those keywords and phrases, but you will be way down the search results because lots of sites are optimized for those phrases. If you pick less popular keywords and phrases, you may have a shot of actually showing up in the search results because fewer sites have optimized for those keywords and phrases.

* you brainstormed this series of keywords before deciding on your niche & major keywords.

* you used keywords when deciding on your domain name – this helps achieve ranking much faster, as the search engines know what your site is about.

* you have used targeted keywords in the titles of your articles.

* you have used a “liberal sprinkling” of targeted keywords throughout each article you have built, don’t “stuff” your articles with the identical keywordstoo often, otherwise the search engines will cotton on, that you are misleading them, and you will suffer with ranking results. It is far better to mix in similar meaning words, so that your article is viewed as being authoritative, rather than “loaded”!!.

3/ Internal Linking:
* make sure that you add as many internal links as you logically can throughout the whole of your site,an internal link is the means that joins all of your pages together, and creates a giant web, links all the pages together & allows the search engine spiders to easier “crawl” your site. Keep the links meaningful however, as if not your human visitor will get confused & “click” they are gone, never to return!.

4/ Meta Tags:
Meta Tags are an HTML based tag that provides information about the web page. Meta tags may contain information about what the page is about (keywords and description), who wrote the page, when they wrote it and much more. Many search engines use this information when indexing pages.

5/ ALT Tags:
The ALT tag is a HUGE opportunity that many site owners overlook, it’s job is to display a detailed caption describing the image, which is also useful if for some reason the photograph does not load correctly, spiders then “crawl” all ALT tags as this helps the search engines locate and index a page.

The “key” point about this though is that a correctly detailed ALT tag(containing the keywords for the specific page), has exactly the same VALUE as good quality unique content, and helps increase traffic to your site considerably, typically up to 25% of our visitors arrive on our site based upon the description we added to an ALT tag, it’s a big win,win for just a little extra work!!……basic seo tips ?, commonsense really!